Feature Deep Dive

Lead Capture & Qualification

How HoverBot identifies buying intent, collects contact information naturally, and syncs qualified leads to your CRM with structured field mapping.

Qualification Pipeline

visitor message
  → intent classification (support vs. buying vs. browsing)
  → if buying intent detected:
    → conversational data collection (budget, timeline, needs)
    → qualification scoring based on configured criteria
    → if score >= threshold:
      → lead.qualified event fires
      → CRM sync via webhook (HubSpot, Salesforce, custom)
      → optional: agent notification for hot leads

Intent Detection

HoverBot classifies visitor intent in real time to determine whether a conversation is support-oriented, purchase-oriented, or exploratory. This classification drives the response strategy:

Intent	Signals	Action
Buying	Pricing questions, demo requests, comparison queries, timeline mentions	Activate qualification flow, collect structured data
Support	How-to questions, bug reports, account issues	Resolve from knowledge base, escalate if needed
Browsing	General information, feature exploration, casual questions	Provide helpful responses, surface relevant content

Conversational Data Collection

Unlike static forms, HoverBot collects qualification data naturally during the conversation. The chatbot asks relevant follow-up questions based on context rather than presenting a rigid form.

Captured fields

Email and phone (with PII masking applied)
Company name and size
Budget range
Timeline / urgency
Specific requirements or use case
Current solution (competitor intelligence)

Scoring criteria

Intent strength (demo request = high, browsing = low)
Data completeness (more fields = higher score)
Engagement depth (message count, session duration)
Budget fit (within target range)
Timeline urgency (immediate vs. future planning)
Company fit (size, industry match)

CRM Sync

When a visitor's qualification score crosses your configured threshold, HoverBot fires a lead.qualified event. This triggers webhook delivery to your CRM with structured field mapping.

{
  "event": "lead.qualified",
  "lead": {
    "email": "buyer@company.com",
    "qualificationScore": 85,
    "intent": "enterprise_demo",
    "fields": {
      "companySize": "100-500",
      "budget": "$50k-100k",
      "timeline": "Q2 2026",
      "currentSolution": "Intercom"
    },
    "conversationUrl": "https://app.hoverbot.ai/conversations/lead123"
  }
}

See the HubSpot, Salesforce, and Webhook API guides for full implementation details.

Lead Quality Metrics

Qualification rate: Percentage of conversations that produce a qualified lead
Score distribution: Histogram of qualification scores to calibrate thresholds
Field completeness: Average number of captured fields per qualified lead
Downstream conversion: CRM-reported conversion rate for chatbot-generated leads vs. other sources
False positive rate: Leads marked qualified that sales rejects, used to tune scoring

Real Estate Lead Capture ROI Calculator